WakeUpBrain is the most powerful methodology

Game-based, to accelerate any type of innovation and develop creative and problem-solving capabilities. Take advantage of the motivation and change of perspective that games provide, to lead the brains of the team to see new ways of creation and solution.

Some of the things that innovators,
all over the world they do playing with WakeUpBrain:

Juego WakeUpBrain
You can do this and much more
with WakeUpBrain!

WakeUpBrain

It began as an exploration experience more than 15 years ago. In the search for new ways to accelerate innovation, games appeared as an almost magical formula. Games managed to awaken in people the ability to see new courses of action, to reach important agreements quickly, to focus on the action, to understand the context.

The next question was: Is it possible to have all these games in one box? That’s where WakeUpBrain was born. From its first version to the current one (WakeUpBrain Open), WakeUpBrain has become a fundamental tool for innovators around the world.

The first version of the game, developed with support from the European Union’s Alpha program, was released in 2009 at the ISLAE fair in Glasgow, Scotland. In 2014, the new version was introduced: WakeUpBrain Platinum. In 2017, the WakeUpBrain Open was launched, including games for open innovation processes.

The Game and the Book

Juego WakeUpBrain

Don't have the WakeUpBrain game yet? Buy it now and you will receive

WakeUpBrain Game

With over 60 heavy-duty giant cards.

With the bases of the WakeUpBrain methodology and 50 games for the different steps of an innovation process.

For tool alignment with your needs.
Additionally, you will be able to take advantage of the dozens of games available, completely free! Here it’s like buying more than 200 innovation tools in one box.

Usuarios de WakeUpBrain

Some of the users of WakeUpBrain include:

The games that can be played with the WakeUpBrain range from brain warm-up to strategic analysis.

In particular, many games refer to the six steps of the MACROS methodology of innovation, which offers a path that leads from the identification of innovation opportunities, to the market validation of an innovative concept.

Get certified in WakeUpBrain

What certifications are available?

Becoming certified in the WakeUpBrain methodology will allow you to use games to accelerate all kinds of innovation processes.

WakeUpBrain Expert.

(WakeUpBrain Expert)
Requirement: Basic knowledge in innovation.

The WakeUpBrain Expert uses games to develop innovation capabilities in people and organizations.

The WakeUpBrain method allows you to understand how brain performance can be increased exponentially using games. This knowledge makes it possible to consolidate much more efficient innovation teams and build a culture of innovation in organizations more effectively.

More than 20 games for Innovation and, most importantly, a whole new way of thinking and approaching innovation.

Master WakeUpBrain.

(WakeUpBrain Master)
Requirement: WakeUpBrain Expert

Have you already taken the first step and completed your training as a WakeUpBrain Expert?

It’s time to take the powerful innovation methodology to a new level. It’s time to become the Master of the game.

The WakeUpBrain Master training takes you on two routes of deepening the WakeUpBrain universe:

MACROS. Specifically designed to optimize the innovation process, the MACROS standard is based on the principles of Design Thinking and adds the practice of using games to achieve radically higher levels of effectiveness.
Master of the game. Using the simple LevelUpBrain tool, a Game Master is able to design innovation paths, using specific mechanics, according to the specific need.

Master Trainer WakeUpBrain.

(WakeUpBrain Master Trainer)
Requirement: WakeUpBrain Master

This is the level of those who want to teach others to be masters of play and innovation. It is the level of those who want to multiply their impact on the world. It’s the level of those who need to fill their organization (and the world) with people who think they use games to solve problems in unexpected ways.

Master Trainer is the WakeUpBrain certification level that provides tools to teach WakeUpBrain to others.

The certification allows:

WakeUpBrain Consultant.

(WakeUpBrain Consultant)
Requirement: WakeUpBrain Master Trainer

An organization that needs to answer these questions will likely need a WakeUpBrain Consultant.

Training as a WakeUpBrain Consultant provides the necessary tools to strengthen the cultural elements that make it possible for an organization to have a superior performance when it comes to innovation and to build and implement systems that allow the easy management of innovation and the permanent measurement of its impacts.

WakeUpBrain Explorer: WakeUpBrain Camp.

(WakeUpBrain Explorer: WakeUpBrain Camp)
Requirement: WakeUpBrain Expert

The WakeUpBrain Camp is one of the most impactful experiences for an innovator. It is an inner journey that tests many of the beliefs that guide the actions that occupy our entire day.

If innovating is inventing new things, of which we do not know what the result will be

Decisions:

The Blurred Border:

Automation: