WakeUpBrain is the game-based methodology that allows you to:
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- -Accelerate the creative capacity of people and teams
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- -Develop capacities related to innovation and problem solving
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- -Accelerate the achievement of objectives in work sessions with teams
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- -Generate high-efficiency collaborative work dynamics
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- -Accelerate the various phases of an innovation process
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- -Measure aspects of innovation culture in organizations
WakeUpBrain uses a set of large game cards with which each Brainer (a certified WakeUpBrain facilitator) can perform more than 400 activities (games) to solve challenges such as:
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- -Turn sessions that are usually long or unproductive into short, fun and highly effective sessions
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- -Generate concepts (e.g. product ideas, marketing strategies, etc.) and truly original solutions
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- -Hold work sessions of various sizes (from 2 to 800 participants), various formats (face-to-face or virtual) or with participants of different profiles.
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- -Quickly identify causes and solutions for important problems.
Who should take the WakeUpBrain certification?
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- -Members or directors of teams or innovation areas in organizations.
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- -Leaders who need to awaken the creative capacity of their teams.
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- -Directors and members of the human development areas.
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- -Teachers.
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- -Directors of academic institutions.
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- -Coaches.
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- -Designers and facilitators of support programs for entrepreneurs.
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- -Public officials and professionals in charge of social impact programs.
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- -Anyone who is periodically faced with the need to solve challenging problems or who is expected to have effective tools to support work sessions.
Enroll in the next WakeUpBrain certification!
What is the WakeUpBrain game like?
The WakeUpBrain Open game is a set of large cards, specifically designed to allow the construction of playful activities that awaken creativity, facilitate communication and help in decision-making. The book that accompanies the game includes 50 games that can be played with the cards.
The WakeUpBrain game is made up of more than 60 multipurpose cards, organized into 6 categories, with design and material suitable for use in large spaces with large audiences. Each of the elements included has been conceptualized to contribute to facilitating mental and communication processes, both personal and in work teams.
History:
The WakeUpBrain concept was born in 2007 by a team of consultants who were dissatisfied with the results obtained with the tools available to work on innovation. A year later, the concept received support from the European Community’s Alpha program and in 2009 the official launch of WakeUpBrain was taking place at the ISLAE fair in Glasgow, Scotland.
A few years later the WakeUpBrain Platinum was introduced and, finally, the WakeUpBrain Open.
Why is the WakeUpBrain game one of the most recognized methodologies in the world of innovation?
Because he achieved things that had not been achieved before:
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- Meetings that lasted 3 hours and from which nothing new came out, turned into 30-minute sessions with really exciting ideas.
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- Teams that could not agree to work on new projects became machines of innovation. Synchronized and happy.
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- Rigid and boring innovation processes, they became rewarding, exciting and effective experiences.
What is the WakeUpBrain methodology based on?
It is based on three fundamental elements:
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- The magic circle: The surprising properties that games have to make people feel in a safe environment to question established conventions and explore new alternatives.
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- Exciting Questions: The incredible power of questions built on an emotional foundation.
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- The Magic Item: A set of cards carefully designed to generate inspiration in hundreds of different ways.
WAKEUPBRAIN EXPERT. It is the first level in the certification path. It’s time to get started!
If you are in any of these situations, you may need to become a WakeUpBrain EXPERT:
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- I am in charge of innovation activities in an organization and I need tools to accelerate results.
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- I need to train myself and others in really effective methodologies to generate really novel, high-impact ideas and execute them quickly.
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- For my current projects it is essential to be able to generate truly differentiating, surprising concepts. I need to shake the world.
To be a WakeUpBrain Expert is to enter the big leagues of innovation.
WakeUpBrain Expert certification will lead you to:
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- Understand why games solve the main barriers people face when trying to innovate.
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- Acquire skills to design and use games that achieve amazing things in people. In particular, you will get yourself and the teams in which you participate to generate really new and impactful ideas, in minimum time and in a fun way!
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- Use the WakeUpBrain game to solve problems of any kind with incredible ease.
What will I be able to achieve as a WakeUpBrain Expert?
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- Conduct ideation sessions using game-based methodologies.
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- Design strategies to reinforce capacities and competencies related to innovation in different types of organizations.
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- Identify reasons why an innovation process is going slowly and design strategies based on game mechanics to accelerate them.
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- To increase the taste for innovation in the people of the organization. Build meaningful motivation that leads people to rethink processes or propose novel and high potential concepts.
- To face and solve problems of different kinds with a simple, stimulating and effective process.
EXPERTS:
GUILLEMO SOLANO
Director Wakeupbrain Academy
Creator of the WakeUpBrain methodology
One of the most internationally recognized experts in innovation. Creator of the WakeUpBrain methodology and game, used by organizations around the world to accelerate innovation processes. Expert in Design Thinking, Lean startup management.
He is director of Centro de Innovación Ltda., based in Bogotá, director of the WakeUpBrain Academy network, present in 6 countries in the Americas, from the United States of America to Chile. He is also founder and coordinator of the Ibero-American Innovation Network. He is the author of the books “Innovation for Square Heads” and “PlayLiving”. He has designed and executed large projects to foster innovation in organizations and people in various countries. He is a frequent speaker on global innovation stages. He holds a Master’s Degree in Innovation and Knowledge Management from the Complutense University of Madrid.
PAOLA ANGEL RODRÍGUEZ
Cultural Transformation Leader and Methodological Facilitator
Colombia
Expert consultant in Innovation Management in organizations. Its experience already adds up to more than 100 organizations that have followed successful processes to strengthen sustainable and effective innovation cultures. Expert in creativity applied to innovation. Author of the book “Gimnasio Cerebral”. Certified Master and trainer in WakeUpBrain innovation methodology.
Paola Ángel has been a project director in multiple programs that seek to develop the innovative capacities of organizations such as Innovation Catalysts, Alliances for Innovation West or Innpulsa’s Entrepreneurship. Experience acquired in innovation processes in organizations such as: BASF, Carrefour, Philips, SGS, Andino Shopping Center, Bogota Chamber of Commerce, ETB, Sanofi Pasteur, Quala, Ricoh, Coca Cola, Pepsico, Johnson and Johnson, Ministry of National Education, Ministry of Information and Communications Technologies, SIC, MINTIC, Superintendence of Industry and Commerce, Banco Caja Social, Banco de Bogotá, Bank of the Republic, Superintendence of Public Services, among others. Psychologist, from the Konrad Lorenz University Foundation. Specialist in Management in Human Management and Organizational Development from the Universidad del Rosario.
